(eBook) Inside Makeovers – How to Successfully Grow and Transform Your Property Styling Business


For many years, I have endeavoured to build one of Australia’s most trusted and recognisable Property Makeover Specialist businesses and I am excited to say it is now in full flight. It is a model I am extremely proud of, so proud in fact, I have decided to translate my knowledge in this book, so it is available to help others. You will discover, I have come to understand more than I could have imagined through many trials and tribulations over the years. I am often been asked how I have started and grown my business to where it is today, and now with the help of industry experts, I am delighted to reveal the secrets to my success. So, if you’re looking to give your existing business a much-needed reboot, accelerate your business growth or even start your own Property Makeover business, the best advice I can give you is to read on.

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You have most probably found me because you are already in the industry, or because you are looking to change or start your career in property styling and renovations. One of the main reasons I have written this book is to help share what I have learned because you may have already discovered, there is not another book like this one, on the market. Regardless of where you are at before we begin, I would like to pose the following questions. Do you find it hard to charge appropriately for what you do and do you often feel unrewarded? Are you struggling to find new leads, create genuine partnerships and generate more business? Are you worried about the amount and quality of your documented systems and procedures in your business? These three topics will be addressed in-depth throughout the book because, in most cases, they are the most common reasons why property styling businesses do not survive. I’ve seen many property styling businesses come and go in my time. All of these business owners have put an enormous effort into starting their brand and have also been very good at what they do. Unfortunately, many of them did not end up getting the mix quite right and have quickly become burnt out and struggled to succeed. One of the biggest killers in this industry is when business owners do not charge enough for their services. They allow people to access their knowledge without being reimbursed and their real value is not recognised or rewarded. Have you ever felt this way? I have also found Property Stylists can underestimate the amount of marketing and networking required to build their business. As a result, work can dry up and it can take a considerable amount of momentum to get back on track. I have also noticed the number one thing that will stunt the growth of any business is not having the correct systems and procedures in place. If this is the case, you will not be running your business productively or efficiently. Property Stylists can also purchase furniture to hire out when they are not set up thoroughly for it. This mode of operation may not be sustainable for their business and can hurt them not only physically, but also financially. If you can recognise any of these problems or you feel as though you may begin to experience issues within your business, do not stress, with awareness, you can turn your situation around. This book has been designed to help you avoid making the above mistakes and will also help you combat the most common problems that can arise when running your Property Makeover business. If you become more informed and aware of what you need to do to move forward, you will feel more comfortable about creating change that will inevitably result in a more positive and confident you and a bright and prosperous future. If you are already an experienced Property Stylist, I am here to help keep your passion alive and encourage you to continue. The service you are providing is invaluable and you should feel valued and rewarded. If you are new to the industry, I aim to encourage you to pursue your passion and help get you off to a flying start.